efficacy - (n) the property of producing the desired effect (in this case, making us shedfuls of cash, at your expense)
safety - (n) freedom from danger or risk - we know that nobody's going to do anything about our incompetence, so we're safe to carry on fucking up.
quality - (n) we didn't know what this one meant.
transparent - (n) open; frank; candid (subject to exemptions)
GSK - This is a matter that is currently under investigation (circa 2003)
Seroxat - This is a matter that is currently under investigation (circa 2003)
Conflict of Interests - These do not exist within the MHRA