Tuesday, December 29, 2009
More Advertising Woes for GlaxoSmithKline
If the latest news regarding GlaxoSmithKline's false claims with advertisements wasn't enough to shake your head in disbelief then this latest should leave you scratching the scalp on your bonce!
James Williams, who writes for the Atlanta Wellness Examiner, has recently told of his journey into the world of GSK marketing where he stumbled upon a GSK advertisement on a children's gaming site!
"My friends' son, who is eight, was playing an online game yesterday. It was a harmless activity where he had to breakup icebergs to save the crew members on a stranded ship.
While he was waiting for the game to load, I noticed that an advert appeared in the gaming window. It was on the screen for precisely 10 seconds before the game started.
The wording on the advert read: This time, talk to your doctor about VESIcare. This medication, produced by GlaxoSmithKline, relates to blocking the symptoms of urinary leakage."
I've viewed the website in question, nitrome.com, and it is most definitely aimed at young children, its background being a mish-mash of cartoon images set against a Christmas type scene, normally reserved for kids advent calendars.
Last year I reported that Lola's Land, a UK children's website, were promoting Glaxo's Cervarix. Strangely, Lola's Land has now been removed as has the promotion for GSK's Cervarix. Slogans that ran on Lola's Land included; “Remember chica, this is a totally life-saving, revolutionary vaccine!” and “Let’s fight cervical cancer together and arm ourselves against it!”
It does seem rather odd that this website has now been removed, don't you think?
Lola's Land was registered to Freida A Tallon, the contact address for Freida being none other than British Sky Broadcasting Ltd. Now why would a TV Company promote a pharmaceutical product?
Here is how Lola's Land promoted Glaxo's "totally life-saving, revolutionary vaccine!"
CLICK ON IMAGE TO SEE GOOGLE CACHE OF PAGE
So, it would appear that GlaxoSmithKline struck a deal up with the UK government and British Sky Broadcasting, a deal that, at the time, told the young readers of Lola's Land, how dangerous Cervical cancer was and how they need not worry as a "totally life-saving, revolutionary vaccine!" was just around the corner to help them.
With this in mind, I have wrote to the registrant of Lola's Land, an address that has a bskyb domain.
Researching GlaxoSmithKline's Cervarix vaccine I stumbled upon your name as the registrant of Lola's Land - I had previously wrote about Lola's Land on my blog here - http://fiddaman.blogspot.com/2008/09/lolas-land-promoting-hpv-vaccine.html
I notice that Lola's Land has now been taken down. Could you tell me why please?
Could you also tell me why British Sky Broadcasting were behind such an advertising venture?
Author of Seroxat Sufferers
I will of course let you all know should I receive a response from Freida Tallon.
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'THE EVIDENCE, HOWEVER, IS CLEAR...THE SEROXAT SCANDAL' By Bob Fiddaman
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About the Author :
Bob Fiddaman has been writing about the dangers of antidepressants since 2006. In 2011 he was presented with two human rights awards from the Citizens Commission on Human Rights.
Labels: bobfiddaman, Fiddaman, fiddaman blog, Marketing, Paroxetine, Paxil, Seroxat, Seroxat Sufferers, Seroxat Sufferers Stand Up and be Counted, SSRis, THE EVIDENCE HOWEVER IS CLEAR