Well, we all know how GSK's reps used to promote Paxil. Concert tickets, tickets to the Superbowl, notepads, pens, lavish dinners, strip bars.
All of the above has come out in various litigation cases against GSK but we, the public, rarely get to see some of the promotional tools used by GSK reps to promote Paxil... until now.
Basically, GSK reps were told by senior management to hand out small tokens of gesture to the doctors they visited - we now know that these small tokens were, at times, expensive tickets to concerts and sporting events. But what was the psychology behind the less expensive gifts handed out? Were they subliminally sending out the message "prescribe Paxil" to doctors and the patients that were seen by these doctors?
Read this post to the end. One of the promotional products will have you wondering why Glaxo have never been open about one of their certain Paxil Promotional gifts. I promise you, it's well worth seeing.