Fascinating piece from this month's edition of 'Wired' entitled 'The placebo problem Big Pharma's desperate to solve.'
It's good to see articles like this in mainstream magazines. An interesting paragraph reads:
"One estimated that the so-called effect size (a measure of statistical significance)in placebo groups had nearly doubled over that time. It's not that the old meds are getting weaker, drug developers say. It's as if the placebo effect is somehow getting stronger.
The fact that an increasing number of medications are unable to beat sugar pills has thrown the industry into crisis".
The full article can be read HERE
Fid
ORDER THE PAPERBACK
'THE EVIDENCE, HOWEVER, IS CLEAR...THE SEROXAT SCANDAL' By Bob Fiddaman
SIGNED COPIES HERE OR UNSIGNED FROM CHIPMUNKA PUBLISHING
1 comment: