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Citizens Commission on Human Rights Award Recipient (Twice)
Humanist, humorist

Tuesday, October 09, 2018

Is GSK's Horlicks a Medicine, Asks Judge



I'm strong to the finish, 'cause I eats me Spinach

Following on from an earlier post of mine that the British and American media don't seem to be interested in, sees GlaxoSmithKline (GSK) lawyers in Bangladesh argue that GSK do not need permission to sell Horlicks in Bangladesh. Further, it sees the judge ask GSK if Horlicks, a malt drink marketed and manufactured by GSK, is a medicine, given the claims on the product label.

New Age Bangladesh is reporting that, on hearing both arguments, the judge asked GSK's legal team, "Is it a drug? Do you have drug administration’s permission?"

Several claims have been made on GSK's Horlicks, including that the consumption of it can "make you grow three times faster."


Glaxo Chairman and General Manager Failed to Show for Court Hearing

This from the New Age...

Prosecutor Kamrul Hasan said that on its label Horlicks contains words like ‘taller’, ‘stronger’ and ‘sharper’ next to the brand name, which may give rise to the idea among consumers that they needed to rely on the product for gaining the qualities. 
Kamrul said that the label further confirmed that their claim was proven ‘clinically’.
‘I challenge defence lawyer to prove its claim before the court,’ said Kamrul.
The label of Horlicks Classic Malt, Kamrul said, discusses about Horlicks drinkers showing five signs of healthy growth— ‘bone circumference’, ‘strong muscle’, ‘heightened concentration’, ‘healthy blood’ and ‘gaining weight rightly’. 
The label also listed numerous health benefits of drinking Horlicks, including the strengthening of bones and muscle, development of the brain, improving metabolism and ‘blood health’ necessary for a strong immune system. 
Kamrul said that the label even claimed that children might not get the necessary nutrition from regular food and their nutrition demand could be met by drinking Horlicks daily. 
Arrest warrants have been issued for GSK's chairman, M Azizul Haque, its General Manager, Prashanta Pandey and Azim Uddin Ahmed, chairman of Mutual Food Products Limited, the company responsible for processing and packaging of Horlicks in Bangladesh.

Haque and Pandey failed to show for the court appearance whilst Ahmed was present during the hearing and later granted bail.

It seems as though the longer a product stays on the market, the more manufacturers can make outlandish claims, as long as they add the words "clinically proven" next to the claim. GSK also claims Horlick's is 'clinically proven' to improve attention and concentration. Begs the question why they don't market it as an ADHD drug!

How on earth did we get from this...


...to this...

('clinically proven' to improve attention and concentration')

Nothing to do with the Beecham Group (now GSK) acquiring Horlicks in 1969, huh?

If one thing, it shows us how the power of marketing has improved over the years, even though it's all based around exaggeration as depicted in the popular Popeye cartoons of yesteryear. Glaxo has taken the Popeye cartoon and basically added to it a whole bunch of claims that they maintain are 'clinically proven.' I'm with the prosecutor on this one, "I challenge defence lawyer to prove its claim before the court."

Next thing we know, GSK will be claiming that their Lucozade sports drinks are better than water...Oh, hang on a minute, they already made that false claim (Source)

Or maybe that Ribena really is full of vitamin C, yup, they got busted for that too, by two pesky schoolgirls! (Source)

They may even claim that their popular antidepressant, Seroxat, also known as Paxil, is non-habit-forming - Oops (Source)


Bob Fiddaman

Back Story

Bangladesh: GSK Chairman & General Manager Could Face 7 Years in Prison







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