I've always given credit to the marketing moguls at GSK. They, in the past, have convinced people that they have an illness...even when they don't actually have an illness.
I was recently alerted to a new campaign by GSK regarding vaccinations for whooping cough (pronounced 'hooping' in the UK)
The video, even by their standards, is, I believe, typical of fear-mongering.
It depicts a grandmother as a big bad wolf because, it appears, that she didn't get a vaccine shot for whooping cough, ergo she is putting her grandchild at risk.
Ho hum.
The 30 second TV commercial runs with the tagline...
A couple takes their baby to visit their parents. Unfortunately, grandma might have whooping cough and could spread it to their baby. Whooping cough is a dangerous, spreadable disease that can be especially dangerous to infants. Make sure your whooping cough vaccination is up to date to keep your loved ones safe.
Glaxo have even created a special page that tells us all about how grandparents need to get the vaccine because they may be putting their grandchildren at risk.
The website even has a stark warning at the top, a photo depicting, once again, grandma as a nasty big bad wolf. (fig 1)
fig 1
Here's the video.
**If the video doesn't load on this page then it can be viewed here.
Bob Fiddaman.
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