I was browsing through youtube the other day and stumbled upon one of those sickly sugar flavoured pharmaceutical adverts. The ad, for the "ADHD" drug, methylphenidate, brand name Concerta, features a mother speaking about how all of her children have ADHD...and all of them are on Concerta, Ortho-McNeil-Janssen Pharmaceuticals. Inc wonder pill. The mother proudly boasts that she too has ADHD and is also on Concerta.
The ad carries the disclaimer, "The individuals appearing in this video have been compensated for their participation and are not actors."
The mother, known as 'Natalie' talks through the first segment of the video:
"...if there's a child in the family that has ADHD, there's a chance that one of the parent's will also have ADHD"
"I'm an adult that was recently diagnosed with ADHD and I have four children. My oldest son is named Max, he is 14 years old, he has ADHD.
"I have an 11 year old son, whose name is Sam, he also has ADHD.
"I have a 9 year old daughter named Mia, she also has ADHD.
"And I have an 8 year old son named Judah who was just recently also dignosed with ADHD."
Bravo to Ortho-McNeil-Janssen Pharmaceuticals. Inc for the vomit inducing advert. Perhaps they should go into detail and describe exactly how ADHD is diagnosed or better still show the scientific proof that ADHD actually exists.
The ad appears on the "ADHD" channel on youtube, a channel that carries the Concerta logo at the top of its page and hosts various videos regarding ADHD and its treatment.
Concerta is basically a sustained release version of Ritalin, a drug manufactured by Novartis.
In the United States, methylphenidate is classified as a Schedule II controlled substance, the designation used for substances that have a recognized medical value but present a high likelihood for abuse because of their addictive potential. It is approved for use in children and adolescents in both the US and UK.
The youtube page has a host of links that direct viewers to the Concerta website where you are greeted with screening tests and offers [vouchers]
To get a 30 Day FREE coupon offer, all you need to do is sign up to the website.
Sign up today and receive a free coupon in printable PDF format. Ask your healthcare professional about managing the everyday challenges of ADHD symptoms with CONCERTA®. Then, submit coupon at your pharmacy along with your prescription for a free 30-day* supply of CONCERTA®. (Restrictions apply)
I actually couldn't see what the "restrictions" were?
The website adds:
The most common adverse reaction (>5%) reported in children and adolescents was upper abdominal pain.
No mention whatsoever of:
Aggravation, nervousness, hostility, sadness, drug dependence, tics, insomnia and prolonged sleepiness or psychosis, all of which are listed adverse reactions to Concerta.
If you feel brave enough, you can take the online screening test to see if you have ADHD... or let your children try, they have a kiddies version too.
The British drug regulator, the MHRA, report that there has been 991 adverse drug reactions to Concerta and a total of 13 deaths - remember this is the MHRA's yellow card reporting system, a system that is about as transparent as a brick wall.
It's been said that any figures from the MHRA's flawed system should be, at the very least, multiplied by 100.
Here's the video:
It has never been proven that ADHD is inheritable, it's just a theory.
The cause of ADHD has not been fully defined.
ADHD symptoms and signs are basically found in every single child, "signs" such as;
- The child often fails to give close attention to details or makes careless mistakes in schoolwork, work, or other activities.
- The child often has difficulty sustaining attention in tasks or play activities.
- The child often does not seem to listen when spoken to directly.
- The child often does not follow through on instructions and fails to finish schoolwork, chores, or duties in the workplace.
- The child often has difficulty organizing tasks and activities.
- The child often avoids, dislikes, or is reluctant to engage in tasks that require sustained mental effort (such as schoolwork or homework).
- The child often loses things necessary for tasks or activities (toys, school assignments, pencils, books, or tools).
- The child is often forgetful in daily activities.
Hand on heart, can anyone out there say that they have not experienced the majority of the above during their childhood years?
Couldn't all of the above be down to tiredness?
Doncha just wish that Concerta or Ritalin were around when we were kids.
PHARMA - Drugging children for forgetfulness and daring to feel tired.
In 2002, The Netherlands Advertisement Code Commission (Reclame Code Commissie) ruled that the country's Brain Foundation cannot claim that the controversial psychiatric condition Attention Deficit Hyperactivity Disorder (ADHD) is a neurobiological disease or brain dysfunction. The Commission ordered the Foundation to cease such false claims in their advertising.
The Advertisement Code Commission was responding to a complaint brought by the Dutch chapter of the Citizens Commission on Human Rights (CCHR) 
God, if indeed there is such a thing, must be rubbing his hands in anticipation and waiting for those responsible for the ADHD fraud to finally knock on the pearly gates of his Kingdom.
**An updated version of The Diagnostic and Statistical Manual of Mental Disorders (DSM), a manual where ADHD was borne, is due out soon.
For more on 'informed consent', visit Ablechild.
 'ADHD is not a brain disorder' Dutch Commission finds psychiatric claim false.
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