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Sunday, May 13, 2007

Lose Weight with GSK's Alli...

... not Alli Benbow but GSK's new wonder diet pill, Alli.

Great marketing yet again by the bods in the marketing department at GSK.

Read the text in red to see what I mean.

Diet pill needs no prescription -

For many overweight Americans, the battle of the bulge didn't begin with great drama. Too many fast food dinners and long work hours that squeezed out time for exercise led to gradual weight gain and, eventually, a weight problem with serious health risks.

Within weeks, some of those pudgy Americans may reach for Alli, the nation's first over-the-counter diet remedy approved by the Food and Drug Administration.

The manufacturer, GlaxoSmithKline Consumer Healthcare, has been strategically placing 1 million copies of self-help diet books that will sit on store shelves until late June, when they'll be replaced with packages of Alli as the diet pill goes on sale nationwide.

But for all of Glaxo's marketing might, Alli won't work unless consumers who buy it also commit to lifestyle changes. That means choosing healthy, low-fat diets and exercising.

Full story here

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