GSK Show Their Teeth To Colgate

I'm in shock.

GSK, the company that helps people to do more, feel better and live longer, have actually gone and won a battle.

Glaxo, who normally are on the receiving end of such battles, complained that a rival toothpaste to its Sensodyne was using misleading statements in its advertisements.

Colgate Sensitive Pro Relief claimed "Proven instant relief" and "Superior lasting protection".


Glaxo complained to the Advertising Standards Authority [ASA] citing that the ads could 'mislead the consumer' - The ASA agreed and now the ads have been banned.

This has irony all over it doncha think?

GlaxoSmithKline citing that a product other than theirs can mislead the consumer? I have to admit that when I was first sent this story I rolled onto the floor into a state of apoplexy whilst biting hard on a cushion.

I'll just pick up on one way Glaxo used to advertise Paxil. You will note from the commentary that apart from claiming Paxil is "non-habit forming", they also claim that "a chemical imbalance could be to blame" and that "Paxil works to correct this imbalance"

Then we have Glaxo's Poligrip and the fact that a lawsuit was filed in the U.S. District Court for the Eastern District of New York on behalf of two couples who alleged that severe and disabling injuries were caused by zinc poisoning from Super Poligrip denture adhesive. More lawsuits have been filed - you see, naughty Glaxo failed to warn the consumer about the levels of zinc found in its product.

Hey, let's not forget GSK's failure to warn consumers that its diabetes drug, Avandia increased the risk of heart attack and death. Avandia has now been banned in Europe. Let's not forget either Glaxo's huge $£billion payout in settlements during 2011, settling 'out of court' for things such as their product causing birth defects.

Hey, as far as I can make out, Colgate were only promoting their product the way Glaxo have promoted theirs over the years. As far as I'm aware, Colgate toothpaste never caused anyone severe withdrawal...or worse still, death!

Those Colgate guys can advertise their wares on my blog if they wish. I'd love nothing more than to promote a product that got GSK bosses baring their teeth.

Big up to Colgate.


The complaint and decision can be read in full HERE

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