Glaxo Finish in 26th Position... But Spin Victory

Back in November I wrote how GlaxoSmithKline had been shortlisted for Britain's most admired company. When I learned that they had been shortlisted I wrote a brief email to the editor of the Management Today, who were offering the award. In a nutshell, I aired my disgust at their nomination, citing Glaxo's various violations over the years.

Management Today never replied.

No surprise then that Glaxo were blowing their own trumpet on their Facebook page early in December after they had learned that they had won the most admired company in the Health & Household category. [Fig 1]

Fig 1

The Health & Household award was a sub-category and the reason why Glaxo felt the need to cover themselves in garlands on their Facebook page was probably due to the fact that they finished in 26th position overall. Now there's some spin for you, huh?

Glaxo Shortlisted for Britain’s Most Admired Company

Definition of ADMIRATION [merriam-webster.com]

1 archaic : wonder
2 an object of esteem
3 delighted or astonished approbation

Despite Glaxo's recent plea of guilty to fraud and subsequent $3 billion fine in the US, Britain sees Glaxo as a totally different corporation.

Glaxo have been shortlisted for one of Britain's Most Admired Companies awards by Management Today, in association with the Business Standards Institution [BSI]

The awards, write Management Today, are a peer review of corporate reputation. Canvassing the opinions of 200 of the UK’s largest companies, they are the only awards of their type in the UK.

Glaxo are no strangers to receiving awards from Management Today. After being shortlisted for Britain's Most Admired Companies in the year 2000, they actually went on to win it!

Management Today claims that it aims to help managers and business leaders "succeed today, and keep succeeding tomorrow". BSI, who are also associated with the awards, claim that "for more than a century, we've been challenging mediocrity and complacency to help our clients across the world embed excellence into the way they work…so they perform better, reduce risk and achieve sustainable growth.

On hearing the news of Glaxo's nomination I wrote to the editor of the Management Today website.

Dear Sir/Madam,