UK Regualtor and Pfizer: From the silver screen to the small screen.

Earlier this year [Jan 2009] I wrote about the launch of an advertising campaign in cinemas across Britain that featured an advertisement regarding the safety of buying drugs online. The advert showed a man opening a package which contained a packet of pills, he opens the pills, swallows one then seconds later is seen pulling a dead rat from his mouth... this to symbolize how dangerous it is buying drugs online.

Today, the MHRA have announced that the ad is coming to the smaller screen [Television] and the 30 second or so ad will be screened after 11pm because it is 'considered so shocking'.

The ad was made from the money of Pfizer, no coincidence that Pfizer's biggest competitors are those online websites that sell Viagra... or am I just being cynical?

One only has to type the word 'Viagra' into Google to see the competition Pfizer face. [HERE]

Genius marketing spin would have us believe that Pfizer are genuinely concerned for the public taking fake pills. Is the real concern here driven by profits falling?

It's nice to see the regulator talking with advocates but working alongside pharmaceutical companies kind of leaves a bitter taste in my mouth.

Here is the ad that ran in cinemas up and down the country earlier this year.




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