The Indian drug regulator, the Drug Controller General of India [DCGI] has asked GlaxoSmithKline to withdraw its promotional advertisement for Cervarix with immediate effect.
The ad claims that Cervarix can prevent cervical cancer but the DCGI blame the advertisement for oversimplifying the complexity of cervical cancer thus misleading the consumers. According to them it does not provide relevant information for helping consumers to make an informed decision, including the fact that it violates Rule 106 and Schedule J of the Drugs and Cosmetics Act, 1940 under which no cancer prevention claim can be made.[1]
The Act states that "no drug may purport or claim to prevent or cure or may convey to the intending user thereof any idea that it may prevent or cure one or more of the diseases or ailments..."
The Act also states that before launching any campaign, prior permission of the government is needed.
However, GSK has not taken any such permission.
More can be read HERE
[1] Rumpus About Cancer Vaccine Advertisement
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