GSK Enter Blog Land

I think even they know how influential blogging can be!

Thanks to The Truthman for these links:

1st one - Ed Silverman formerly of the excellent Pharmalot, writes about the new GSK Blog.

"Big pharma continues to dabble, tentatively, with social media. The latest example is GlaxoSmithKline, which this week launched its very own corporate blog, called More Than Medicine. The effort, which is edited by a corporate communications person identified only as Michael M, will purportedly devote more space to health issues but largely avoid discussion of Glaxo products, citing “unique regulatory parameters governing our communications” as a drug maker."

More here

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2nd one - John Mack talks aboyt the 'real agenda' of GSK's new blog.

"Why did GSK launch this blog and why is it focused only on US residents? I hope to get answers to these and other questions from "Michael F.," one of the GSK bloggers, in a future Pharma Marketing Talk show/podcast interview. That won't stop me, however, from speculating."

More here

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Here, Mike Huckman writes about how GSK sent him a link to their new blog. Mike Huckman works for American TV giants, CNBC.

Finally, here is GSK's new blog, "American Health: More Than Medicine."

I wonder if they will put this blog on their blog roll?

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