The Mail Online is reporting that Lucozade manufacturers, GlaxoSmithKline, are struggling to find a replacement for the colouring agent Sunset Yellow, which is used in bottles of Lucozade.
A number of other suspect food colourings were found in Lucozade after a study by Southampton University, commissioned by the Food Standards Agency, identified 'psychological harm' caused by the additives.
The Mail writes:
The manufacturers, Glaxo-SmithKline, are struggling to find a replacement for the colouring agent Sunset Yellow, which is among a number of suspect food additives.
Until the chemical is removed, the company has decided to put a warning label on Lucozade bottles which reads: 'Sunset Yellow may have an adverse effect on activity and attention in children'.
That the drink, which is marketed with images of sports activities, is to carry a health warning may be embarrassing for the company.
They found that healthy children became hyperactive when fed a cocktail of the additives.
The Mail adds:
A GSK spokesman said the drink was not marketed at children under 16, adding: 'Due to technical difficulties, we have not yet been able to remove Sunset Yellow, although our efforts continue.'
This news comes on the back of a particularly bad week for GlaxoSmithKline after they came under pressure on the footsie. Rumours of a $1bn and $6bn liability regarding the company’s diabetes drug Avandia, after it emerged recently that the FDA is investigating the cardiovascular risk profile of the drug.