The line at the top, which is addressed to the Paxil selling team, reads:
"Let's face it in the end. The only thing the anxious and agitated patient will be saying is...
"Where's my Paxil!!!!!!"
The subject line of the memo reads 'Discontinuation Syndrome' - in other words 'Withdrawal'.
This is a segment of an internal document that was doing the rounds within SmithKline Beecham, now GlaxoSmithkline, in 1997.
If YOU were a rep, how would you perceive this memo?
*Image has been altered for clarity
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By Bob Fiddaman
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CHIPMUNKA PUBLISHING
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