Glaxo HIV Ads Use Scare Tactics?

From Ed Silverman's Pharmalot

AIDS activists say the drugmaker’s magazine ads in the US are nothing more than thinly disguised attempts to scare patients away from trying new drug regimens, The Wall Street Journal reports.

Bob Huff, antiretroviral project director at Treatment Action Group, an advocacy group in New York, tells the paper he complained to Glaxo a few months ago about an ad that shows shark-infested waters with the message: “Don’t take a chance - stick with the HIV medicine that’s working for you.” Huff calls the ad offensive and aimed at instilling fear in patients. The ads, by the way, carry Glaxo’s logo but don’t promote specific drugs.

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