Are you watching Glaxo?
The MHRA started taking an interest in blogs fairly late last year. For several months they searched for blogs relating to MHRA and tried to make sense of what at first was a rather bewildering landscape. Early this year they sought some professional help in understanding the blogosphere. The MHRA commissioned a company to do some research, using tools not available to them. In the few months leading up to the commissioning it had become obvious that Seroxat was the issue that dominated the blogosphere in relation to MHRA. Therefore they decided to seek to understand a single dominant issue through the company’s mapping techniques rather than risk a more complex but less intelligible picture of all the blogs relating to MHRA.
This is the outcome of that report
Fascinating read.
The origin of the original document comes bundled in a massive pdf document which can be downloaded on the MHRA website. That is also a fascinating read with many documents pertaining to Seroxat and GlaxoSmithKline.
Fid
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