Saturday, June 18, 2011
The Marketing of Aropax in Australia and the A Plus Project
Well, my Aropax starter pack from 2002 arrived in the post. It's a DeLorean trip back to 2002 folks and an insight into how GlaxoSmithKline Australia promoted the use of their wonder drug. For those that don't know, Aropax is the brand name used in Australia for Seroxat, which, confusingly, is known as Paxil in the US and Canada.
The information that came with the starter pack is full of... let's just say misleading information regarding reasons why the patient was depressed.
I've shot a short video that explains it better. I'll upload some photo's of the pack soon.
I'm thinking Huggy Bear and Starsky & Hutch!
GSK Australia and the Aropax Project
GSK Australia and the Aropax Promotion
ORDER THE PAPERBACK
'THE EVIDENCE, HOWEVER, IS CLEAR...THE SEROXAT SCANDAL' By Bob Fiddaman
US & CANADA HERE OR UK FROM CHIPMUNKA PUBLISHING
AUSTRALIAN ORDERS HERE
About the Author :
Bob Fiddaman has been writing about the dangers of antidepressants since 2006. In 2011 he was presented with two human rights awards from the Citizens Commission on Human Rights.
Labels: Aropax, Chemical Imbalance, GLAXOSMITHKLINE, gsk, Paroxetine, Paxil, promotion, Serotonin, Seroxat