Source: adage.com
Forget Congress and the Food and Drug Administration. More worrisome to the pharmaceutical industry these days is YouTube.
The online-video site famous for exploding Diet Coke bottles is blasting Big Pharma as YouTube gains popularity among drug-industry critics as a means to influence public opinion on the industry. The most damning of the videos are two five-minute segments -- one from a former sales rep for Eli Lilly and Co.'s antipsychotic Zyprexa, who reveals what Lilly officials told him to say about the drug's side effects. The other is a trailer for a 46-minute documentary called "Big Bucks, Big Pharma" from the Media Education Foundation, a Northampton, Mass., group that produces and distributes films intended to "inspire reflection" about American mass media.
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Eli Lilly declined to comment on the Zyprexa video on YouTube, which features the purported sales rep detailing what the company told him to say about the drug's side effects. The New York Times in December reported that studies on the frequency of weight gain among Zyprexa users were under-reported by Lilly.
Doncha just love the internet folks?
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